Tuesday, July 27, 2010

Seriously, Designer Diapers?

Is it just me, or have the diaper manufacturers lost their minds?

First Huggies introduced their Jeans Diapers. They say, "HUGGIES® gets fashion forward with new denim diaper design to help your baby stay trendy while keeping dry."

Perfect, because what every baby needs is a little more trendy in his or her life, right?

I'll grant you they are cute, but at 44 cents a pop? A pair of jean shorts is cheaper than a 25 pack of these diapers. And pretty stinkin' cute, too, without the actual stinkin' part.

Then yesterday I was flipping through this week's Target ad and I saw that designer ("and mom!") Cynthia Rowley has teamed up with Pampers to offer 11 colorful patterns for boys and girls.

"As a mom, I wanted other moms and dads to have more options in every part of their lives -- even diapers," said Rowley. "It's the first piece of clothing your baby will ever wear, and it should be special."

Thanks, Cynthia. I was just thinking the other day that what I need is more options. And at 65 cents a piece, these limited editions are quite the pricey option.

Triplets aside, I'm sticking with Target's Up & Up diapers at 12 cents apiece, and making my way through the potty-training minefield as quickly as possible.

Really, people. Let's focus. These are DIAPERS. That your child will poop in, and you will then THROW AWAY.

And since there seems to be an inverse proportion between the cost of an item and how long it lasts in my house, you can guarantee that every time I would put one of these trendy little wallet emptiers on one of my boys gastrointestinal distress would instantly ensue.

I guess this gives a whole new meaning to the term "disposable income."

© Trippin' Mama 2010


susie said...


Molly said...

THANK YOU. This has bothered me for awhile now, even without kids.

Anonymous said...

totally agree, but the ads DO make me laugh.

Christy AKA Trippin' Mama said...

I figured that if we used the Cynthia Rowley Pampers (Pampers are the most expensive anyway) we'd spend $60 a week to throw poop away. That's instead of the approximately $15 we spend now. Hmmm... $45 a week in savings? $180 a month? Mama needs a new pair of shoes. (Right Molly?) Or I guess the kids could go to college someday.

Andrea, the ads make me laugh, too, and that's something we can all use a little more of!

Emily & Ed said...

Do you think they are marketing to families that normally let toddlers run around in diapers, w/ baby bottle filled with Mt. Dew can feel like their child is "dressed" w/o any more effort...That's the 1st image that came to my mind when the "jean" diapers hit the shelves. Having worked in rural Indiana - you know what I'm referring to.Besides I'm not paying more for disposable poop catchers either...

hellyamber said...

lol so true. I stick with my expensive huggies because I know they work and don't cause my boy nappy rash but I cannot see the point of paying even more just for a fancy design that only I'm going to see anyway. Heck if Huggies took the Disney off the regular nappies and dropped the price I'd snap them up.